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Tanzanian media on social media: who’s winning the battle for likes and followers?

UPDATED 6/5/15 – Now with corrected figures for Radio One, and the inclusion of the political cartoonist, Masoud Kipanya. 

Tanzanian media companies compete fiercely for readers, listeners and viewers. Increasingly, they battle for followers and likes in the social media space as well.

So who is winning?

I looked through a selection of Tanzania’s leading media companies, Swahili versions of some international media houses, and a few high profile individuals in the Tanzanian media sector. In each case, I looked at how many “likes” they had for their facebook page (if they have one), and how many followers for their twitter account (if they have one). Continue reading