Tag Archives: Femina

What would “free” distribution mean for Tanzanian newspapers?

The (UK) Guardian published an article this week on it’s Global Development website about @Verdade, a weekly newspaper in Mozambique that’s distributed completely free of charge. The same paper has been the focus of articles in Time magazine and Think Africa Press as well. They give away 50,000 copies a week, and estimate their weekly readership to be around 400,000 people, making it the most read newspaper in Mozambique.

I’m not aware of any Tanzanian newspapers that are distributed free of charge. There are plenty of newsletters and the like, some of which are made to look like newspapers, but there’s a big difference between a company, government department or organisation publishing a newsletter to promote its own work and a genuine newspaper trying to be profitable using without charging a cover price. Even Femina, publishers of Fema and Si Mchezo magazines, for which the vast majority of copies are distributed free of charge is not really using a free model as it’s usually understood since it is funded by donors. Nor are they really news magazines. Continue reading