Tag Archives: twitter

Magufuli vs Lowassa – the online evidence

Nipashe cartoon 310715

Nipashe, 31/7/15

The two main contenders for the presidency in Tanzania’s forthcoming elections are now known. CCM chose John Magufuli as their nominee in mid July, after which Edward Lowassa switched sides and will run for president on the Chadema (and thus also UKAWA) ticket.

Bosses in parties have tried to stage-manage the nomination process to generate maximum publicity for their party and candidate. And in one sense they have both succeeded: the newspapers gave blanket coverage first to CCM and Magufuli, and then to Lowassa and Chadema/UKAWA.

But in this internet era, we can begin to compare how well the two campaigns have captured the interest of people online. Continue reading

Tanzanian media on social media: who’s winning the battle for likes and followers?

UPDATED 6/5/15 – Now with corrected figures for Radio One, and the inclusion of the political cartoonist, Masoud Kipanya. 

Tanzanian media companies compete fiercely for readers, listeners and viewers. Increasingly, they battle for followers and likes in the social media space as well.

So who is winning?

I looked through a selection of Tanzania’s leading media companies, Swahili versions of some international media houses, and a few high profile individuals in the Tanzanian media sector. In each case, I looked at how many “likes” they had for their facebook page (if they have one), and how many followers for their twitter account (if they have one). Continue reading